KEDGE Business School

📲 MSc Digital Marketing & Sales – KEDGE Business School

🎓 Program Overview

The MSc Digital Marketing & Sales at KEDGE is designed for students seeking expertise in digital marketing, sales strategies, and customer relationship management in a digital world. The program focuses on the integration of technology with marketing and sales, preparing graduates for dynamic roles in digital transformation.

• Program Title: MSc Digital Marketing & Sales
• Language of Instruction: English
• Duration: 1 year (full-time)
• Campus: Marseille (primary), with options for Paris and Bordeaux campuses
• Intake: September
• ECTS Credits: 90

💰 Tuition Fees

Additional fees may apply for registration and student services.
(Source – KEDGE Business School)

📚 Program Highlights

• Digital Marketing Strategies & Technologies
• CRM and Customer Experience Management
• Sales Force Management and Negotiation Techniques
• Data Analytics & Marketing Automation Tools
• Omnichannel Marketing and Social Media
• Real-life projects with partner companies
• Internship opportunities in international environments

Career paths:
Digital Marketing Manager, CRM Manager, Sales Manager, E-commerce Manager, Social Media Strategist, Business Development Manager

📝 Admission Requirements

• Academic Background:
  Bachelor’s degree (3 or 4 years) in business, marketing, communication, or related fields
• Language Proficiency:
  IELTS 6.0 / TOEFL 80 / Equivalent required unless prior education was in English
  ✅ Exemption: Candidates with degrees taught fully in English may be exempted from submitting English test scores (proof required).
• Required Documents:
  Passport/ID, CV/Resume, motivation letter, academic transcripts, proof of English proficiency or exemption, interview (may be conducted online)

🎤 Sample Interview Questions

General:

1. Why did you choose KEDGE and this MSc program?
2. Describe your experience with digital marketing or sales projects.
3. How do you stay updated with digital marketing trends?

Technical & Sales Focused:

1. What digital marketing channels do you think are most effective today and why?
2. Explain how data analytics can improve sales strategies.
3. How would you approach managing an online sales campaign?

📬 Contact & Application

• KEDGE International Admissions
• Email: msc@kedge.edu
• Phone: +33 4 13 55 39 50
• MSc Digital Marketing & Sales Program Page

🌍 Comparable Programs at Other Institutions

• ISC Paris Business School – MSc in Data Business & Marketing
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• ESCP Business School – MSc in Marketing & Creativity
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• SKEMA Business School – MSc in Digital Marketing & Data Science
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• EDHEC Business School – MSc in Marketing Management
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