Audencia Business School

✅ 1-Year MSc in Data Science for Marketing

Institution: Audencia Business School – Nantes, France
Type: Private Business School (Triple-accredited: EQUIS, AACSB, AMBA)

📄 Program Page

🔗 https://www.audencia.com/en/our-programs/msc-in-data-science-for-marketing/overview

🏫 Format & Location

• Format: Full-time, face-to-face
• Location: Audencia Atlantic Campus, Nantes, France
• Language: English
• Start Date: September
• Duration: 12–15 months
  • Includes 465 contact hours + 4–6 month internship or project
• Degree Awarded: Master of Science (Grade Master, Visé BAC+5, 90 ECTS)
• Class Size: Approx. 30 students

🎓 Admission Requirements

• Academic Requirements:
  • 4-year bachelor’s degree in marketing, business, statistics, computer science, engineering, or related fields
  • 3-year degrees accepted with a strong academic or professional profile
  • Final-year undergraduate students can also apply
• English Proficiency (any one of the following):
  • TOEFL iBT ≥ 84
  • IELTS ≥ 6.0
  • TOEIC ≥ 655
  • Duolingo ≥ 100
  • OR fully English-taught degree or native English speaker

💶 Tuition & Fees

• Tuition Fee: €19,400 (for the entire program)
• Application Fee: €100 (non-refundable)
• Deposit: €4,500 (non-refundable, paid upon admission acceptance)
• Final Payment: Remaining tuition due before program start (typically August)

🧭 Admission & Interview Process

1. Online Application:
   • Submit your academic transcripts, CV, motivation letter, and English test score
   • Pay the €100 application fee
2. Application Review:
   • The admissions committee evaluates each application
3. Interview:
   • 30–45 minutes
   • Conducted online or in person
   • Evaluates your motivation, analytical thinking, and marketing background
4. Admission Decision:
   • Rolling basis – usually within 7–10 days after interview
5. Enrollment:
   • Sign the official training contract
   • Pay €4,500 deposit to confirm your place

🎤 Sample Interview Questions

• “Why do you want to study data science in the context of marketing?”
• “Tell us about a project where you used data to influence a marketing decision.”
• “What tools or programming languages are you familiar with for data analysis?”
• “What’s the difference between correlation and causation in marketing data?”
• “How do you measure customer lifetime value or marketing ROI using data?”

💳 Deposit & Payment Steps

1. Sign Training Contract: Provided after admission
2. Pay Deposit: €4,500 (non-refundable), deadline indicated in admission offer
3. Pay Remaining Tuition: Due before program begins (generally August)

📬 Contact & Application Info

• Email: international@audencia.com
• Phone: +33 786 490 775
• Apply Online: https://apply.audencia.com
• Application Deadline: Rolling until June every year (apply early for best chances)