Audencia Business School

✅ 1-Year MSc in Brand Strategy and Product Management

Institution: Audencia Business School – Nantes, France
Type: Private (Triple-accredited: EQUIS, AACSB, AMBA)

📄 Program Page

🔗 https://www.audencia.com/en/our-programs/msc-in-brand-strategy-and-product-management/overview

🏫 Format & Location

• Format: Full-time, face-to-face
• Location: Audencia Atlantic Campus, Nantes, France
• Language: English
• Start Date: September
• Duration: 12–15 months
  • Includes ~465 contact hours + 4–6 month internship or project
• Degree Awarded: Master of Science (Grade Master, Visé BAC+5, 90 ECTS)
• Class Size: Approx. 30 students

🎓 Admission Requirements

• Academic Background:
  • 4-year bachelor’s degree in business, marketing, communications, or any relevant field
  • 3-year degrees may be accepted with a strong profile or experience
  • Applications accepted from final-year Bachelor’s students
• English Proficiency (one of):
  • TOEFL iBT ≥ 84
  • IELTS ≥ 6.0
  • TOEIC ≥ 655
  • Duolingo ≥ 100
  • OR fully English-taught degree / native speaker

💶 Tuition & Fees

• Total Tuition Fee: €19,400
• Application Fee: €100 (non-refundable)
• Deposit: €4,500 (non-refundable, due upon acceptance)
• Remaining Balance: Due before program start

🧭 Admission & Interview Process

1. Online Application:
   • Upload CV, transcripts, motivation letter, proof of English
   • Pay the €100 application fee
2. Application Review:
   • Audencia admissions team shortlists qualified candidates
3. Interview:
   • 30–45 minutes (online or on-campus)
   • Evaluates motivation, marketing insight, academic fit, and career objectives
4. Admission Decision:
   • Rolling basis — typically within 7 days post-interview
5. Enrollment Confirmation:
   • Sign training contract
   • Pay deposit to secure your place

🎤 Sample Admission Interview Questions

• “Why do you want to study brand strategy and product management?”
• “Which brand do you admire most, and why?”
• “Describe a time when you helped improve a product or brand experience.”
• “What trends do you see shaping the future of branding?”
• “How do you plan to apply what you learn to your future career?”

💳 Deposit & Payment Steps

1. Contract Signature: Sign the official training contract sent upon admission
2. Initial Deposit: €4,500 (non-refundable) – due by the payment deadline
3. Final Payment: Pay the remaining tuition before the course begins (typically August–September)

📬 Contact & Application Info

• Admissions Email: international@audencia.com
• Phone: +33 786 490 775
• Application Portal: https://apply.audencia.com
• Final Application Deadline: ~June (rolling admissions until seats are filled)