Audencia Business School

✅ 2-Year MSc in Data Science for Marketing

Institution: Audencia Business School – Nantes, France
Type: Private (Grande École, triple-accredited: EQUIS, AACSB, AMBA)

📄 Program Page

🔗 https://www.audencia.com/en/our-programs/2-year-msc-in-data-science-for-marketing/overview

🏫 Format & Location

• Format: Full-time, in-person
• Location: Audencia Atlantic Campus, Nantes, France
• Instruction Language: English
• Start Date: September
• Duration: Up to 26 months (465 contact hours + 4–6 month internship)
• Class Size: ~30 students
• Degree Awarded: Master of Science (Grade Master, Visé BAC+5, 120 ECTS credits)

🎓 Admission Requirements

• Academic Qualification:
  • 3- or 4-year undergraduate degree in any field
  • Final-year bachelor’s students may apply
• English Proficiency (any one):
  • TOEFL iBT ≥ 84
  • IELTS ≥ 6.0
  • TOEIC ≥ 655
  • Duolingo English Test ≥ 100
  • OR English-medium degree or native English speaker

💶 Tuition & Fees

• Tuition Fee (Total): €27,800
• Application Fee: €100 (non-refundable, paid online during submission)
• Deposit: €4,500 (non-refundable, due after receiving admission offer)
• Remaining Tuition: Payable before program start (as invoiced)

🧭 Admission & Interview Process

1. 📥 Online Application Submission
   • Documents: CV, university transcripts, SOP/motivation letter, English test (if applicable)
   • Pay €100 application fee
2. 📄 Application Evaluation
   • Admissions team reviews academic and professional fit
3. 🗣️ Interview (Oral Test)
   • Duration: 30–45 minutes
   • Mode: Usually online
   • Evaluates motivation, analytical aptitude, marketing interest, and career vision
4. 📩 Decision Notification
   • Typically within 7 days of the interview
   • Rolling admissions
5. ✍️ Final Enrollment
   • Sign training contract
   • Pay €4,500 deposit to confirm your place

🎤 Sample Admission Interview Questions

• “Why are you interested in combining data science and marketing?”
• “Describe a time when you used data to influence a marketing decision.”
• “Which tools or programming languages (e.g., Python, R, SQL) are you familiar with?”
• “What KPIs would you track in a digital campaign?”
• “How would you explain customer segmentation using clustering to a non-technical audience?”

💳 Deposit Steps

1. Contract Signature
   • After acceptance, receive a training contract—sign and return promptly
2. Deposit Payment
   • Pay the €4,500 deposit (non-refundable) by the deadline mentioned in the offer letter
3. Final Tuition Payment
   • Settle the remaining tuition as per the invoice, typically before the September intake

📬 Contact & Application Info

• Email (International Admissions): international@audencia.com
• Phone: +33 786 490 775
• Apply Online: https://apply.audencia.com
• Application Deadline: Rolling until June every year (early applicants have better scholarship chances)